From time to time, I check the bookmarks of SEOs who are using SB sites for link building. One thing I've noticed that is a big no-no -- you're not alternating the tags.
Anchor text is one of the most important indicators that Google and MSN use to determine what a website is about. Having the same tag, or anchor text, associated with a link on all of your SB sites will diminish their own effect, plus minimize the possible advantages granted for the link itself.
There is always a temptation to use onlywire or one of the other automated bookmarking tools. If you do use them, make sure to split it up amongst 3 or 4 different submissions. In other words, use the tools, but submit a site once with only a few SB sites checked, then resubmit with another set, and on and on.
Google doesn't like it when the same anchor is used constantly. They want websites rankings and link building to be natural. They don't want googlebombing or any other form of SERP manipulation.
It will take more time, but it is worth the effort.
Rabu, 31 Juli 2013
Selasa, 30 Juli 2013
Using Directories to Hide Social Bookmarking SEO
Many search engine optimization professionals consider directory submissions dead. They say that the links have been completely devalued, de-indexed, and otherwise worthless.
This may or may not be true. I tend to believe that they still offer SEO value to some extent, but that's not why you should use them.
They serve as great camoflage. Period.
Since you are on this blog, you are interested in using social bookmarking for search engine optimization. We will assume that you see the value and you are ready for more learning. Here's the nut, plain and simple. Submit to directories. Whether you believe they have SEO value or not, directories add a good handful of links very quickly that competitors will have to sift through when trying to analyze your SEO plan.
We suggest using Directory Maximizer. It's cheap - 14 cents per submission. It's manually done. Most importantly, you are in control of the timing and nature of the submissions. Pick up to 5 anchors at a time, plus 5 descriptions and 5 sets of keywords.
$28 buys you 200 backlinks. You can spread them out over time or get them in one big push. It's up to you.
* * *
Read more articles about using social bookmarking for SEO on this blog.
Using Social Media to get Pages Indexed Quickly
Sometimes I laugh at the ads posted through banners and links on different web pages.
"We'll submit your website to 65 trillion search engines for $29."
Sometimes I just shake my head, not because it's such a scam, but because I know that people do it. That's their $29 SEO. The pay and go and wonder a few weeks later why Google has not indexed their page yet.
There are a few things you can do to get your pages indexed if your site is new. You can submit it to the search engines. This takes a while and by the time Google and the others get around to indexing submitted sites, you've probably given up on it.
There is the link purchase, where you buy a link on a PR 6 or higher websites. It works, but it costs quite a bit, especially if you're smart enough to search for relevancy.
The easiest way to get you pages indexed is to "AddThis" or whatever widget you use for social bookmarking. If you submit your site to Digg, Furl, Reddit, etc, you have made the second step towards getting your website indexed.
The first step? Be active and make friends on Digg, Furl, Redd1t, etc. There are many people who have these accounts on the SB sites, submitting their own work in a few seconds, and never exploring or making friends or anything that will actually help them. It is a time investment, but the rewards can be tremendous.
If you can make enough friends (and by friends, I mean those who mutually befriend you) by Digging their stories, the right people will befriend you and Digg your stories back. This is the key. Hoping that your one single Digg to your page or website will be enough is a stab in the dark. It may get indexed, it may not.
Friends allow you to get 10, 20, 30 or more Diggs on a story. If it gets 30 Diggs, Google will index it. If somehow it is able to go Popular, prepare for the storm of traffic.
A case in point is Portland Toyota Dealers. They are a new site that was having trouble getting indexed. Using my SB sites, I was able to get it indexed and start a nice flow of backlinks pointing to it.
If you do not want to spend a few hours per week with social bookmarking to help your SEO, you shouldn't spend any time at all.
Social Internet Marketing
"We'll submit your website to 65 trillion search engines for $29."
Sometimes I just shake my head, not because it's such a scam, but because I know that people do it. That's their $29 SEO. The pay and go and wonder a few weeks later why Google has not indexed their page yet.
There are a few things you can do to get your pages indexed if your site is new. You can submit it to the search engines. This takes a while and by the time Google and the others get around to indexing submitted sites, you've probably given up on it.
There is the link purchase, where you buy a link on a PR 6 or higher websites. It works, but it costs quite a bit, especially if you're smart enough to search for relevancy.
The easiest way to get you pages indexed is to "AddThis" or whatever widget you use for social bookmarking. If you submit your site to Digg, Furl, Reddit, etc, you have made the second step towards getting your website indexed.
The first step? Be active and make friends on Digg, Furl, Redd1t, etc. There are many people who have these accounts on the SB sites, submitting their own work in a few seconds, and never exploring or making friends or anything that will actually help them. It is a time investment, but the rewards can be tremendous.
If you can make enough friends (and by friends, I mean those who mutually befriend you) by Digging their stories, the right people will befriend you and Digg your stories back. This is the key. Hoping that your one single Digg to your page or website will be enough is a stab in the dark. It may get indexed, it may not.
Friends allow you to get 10, 20, 30 or more Diggs on a story. If it gets 30 Diggs, Google will index it. If somehow it is able to go Popular, prepare for the storm of traffic.
A case in point is Portland Toyota Dealers. They are a new site that was having trouble getting indexed. Using my SB sites, I was able to get it indexed and start a nice flow of backlinks pointing to it.
If you do not want to spend a few hours per week with social bookmarking to help your SEO, you shouldn't spend any time at all.
Social Internet Marketing
Minggu, 28 Juli 2013
A complete list of search engine friendly (SEO) WordPress plugins for your
After being on WordPress for over four months now, I thought I would compile a quick list of WordPress plugins that I’ve used to optimize my blog for search engines. I have found that most lists out there include a couple of these, so I thought I would try to create a master list of the best SEO plugins for WordPress.
read more | digg story
read more | digg story
Social Networking; Social Media Optimization
Discusses articles from Search Engine Watch and Advertising Age and how social networks and social media optimization can be used for Internet marketing strategy, search marketing (ppc campaigns) and search engine optimization (seo).
read more | digg story
read more | digg story
The new SEO Guide
Chris Beasley JUST released a new guide to SEO. Chris is someone who has proven experience with SEO and has taken his experience and created a thorough guide (approximately 60 printed pages) and is giving it away for FREE!
read more | digg story
read more | digg story
The SEO and Marketing Power of the Right Domain Name
The strength (SEO Value) of your domain name was reported in Search Engine Ranking Factors V2 by SEOmoz in 4/2007. The study was completed by 37 of the top SEO professionals in the world. They report that using a top/strong keyword in your domain name is rated 3 out of 5 important and effective. Next, you'll want to know this; it's rated 2.8 import
read more | digg story
read more | digg story
21 Essential SEO Tips & Techniques
Small businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization. But if you read a variety of small businesses blogs and Web sites, you'll quickly see that there's a lot of uncertainty over what makes up
read more | digg story
read more | digg story
Morals and Ethics in SEO: A Philosophical Treatise
A great deal of discussion has taken place over White Hat SEO vs. Black Hat SEO. It’s a really old debate actually. “Should I try this new thing they call ‘Google Bombing’?” is an age old question that still pops up from time to time. Does one simply focus on proper html structure, content and a solid link foundation?
read more | digg story
read more | digg story
Automotive SEO: Why Car Dealer SEO is Unique
Most search engine optimization services work the same. They will take any client, perform the same type of SEO tasks that they do for other websites, and at the end of the day, they’re scratching their heads wondering why they can’t seem to breach the top rankings. Automotive SEO is an entirely different beast than any other type of optimization
read more | digg story
read more | digg story
Pageflakes adds social networking
The latest upgrade to Pageflakes (to go live later today) will see the personalized start-page service take its first steps towards evolving into a social network based on shared interests.
read more | digg story
read more | digg story
Google Universal: the SEO Doomsday Machine (according to Chicken Little)
If you're up-to-date on the latest in SEO news and developments you've been reading about Google Universal. Essentially, Google wants to bundle all of its data -blogs, images, videos, book content...
read more | digg story
read more | digg story
SEO for the WEB 2.0
Search engines give web sites higher rankings when Web 2.0 technologies are used for enhancing depth of content and user experience. Search engines are "getting wise" to sites that embed links all over the place just to try to increase the perception of popularity.
read more | digg story
read more | digg story
Sabtu, 27 Juli 2013
Some Rules for Social Media Optimization
If you can get past the marketing of the services, the advice on this article (the one linked to below) is actually very good. Replace the "we can" with "you can" and learn the techniques that they are suggesting, and it should be an excellent source of information.
One thing to remember - these services are very useful, but much of it is very isolated to certain markets. Low traffic websites are not going to get a burst of traffic by paying people to do SMO for them.
I consider social media as a true means of generating traffic as a fad without growth. While the fad will continue (it shows no signs of slowing down) by saying "without growth" I mean that the quality traffic that it generates will not turn into a substantial increase in sales (if you're selling something) or return traffic unless what your website does is provide a flow of information.
The true benefit of social media for many sites, especially stagnant market sites like automotive and real estate (where people look for these sites only once every few years) is in the boost you get for search engine optimization purposes.
Still, the article is excellent and I am happy to link to it. Be sure to go past the 5 and read the other 12 listed below.
Social Media Optimization
One thing to remember - these services are very useful, but much of it is very isolated to certain markets. Low traffic websites are not going to get a burst of traffic by paying people to do SMO for them.
I consider social media as a true means of generating traffic as a fad without growth. While the fad will continue (it shows no signs of slowing down) by saying "without growth" I mean that the quality traffic that it generates will not turn into a substantial increase in sales (if you're selling something) or return traffic unless what your website does is provide a flow of information.
The true benefit of social media for many sites, especially stagnant market sites like automotive and real estate (where people look for these sites only once every few years) is in the boost you get for search engine optimization purposes.
Still, the article is excellent and I am happy to link to it. Be sure to go past the 5 and read the other 12 listed below.
Social Media Optimization
Jumat, 26 Juli 2013
10 Tips for Getting Dugg on a Small Budget
There are 10 things I've learned about Digg over the last few months:
1) You need friends. Unless you are a respected Digg member, you can post a Pulitzer Prize winning piece, but without a few friends to Digg it with you to get it noticed, it will soon fall to the "under 10 Diggs hell" and lost forever.
2) Appealing to the 20-something crowd works, but it is no longer the only way to get Dugg.
3) Sex, drugs, and video games are not topics that will get Dugg easily anymore.
4) Humor works, but it has to be really funny.
5) You need friends. A video of an alien abduction will get buried if you don't get a boost of people to push it into the spotlight. Not a lot -- 5-15 friends are enough to get it noticed by the casual and hardcore diggers.
6) You must be FAST with national news. Constant, diligent monitoring of feeds is the only way to scoop a story.
7) Sometimes, scooping is not enough. You can Digg a story first, but if a "power-digger" posts the same story a few minutes later (and ignores the duplicate check), yours will get a few diggs, but not enough to make it.
8) Unknown blogs need a power-digger to get them popular.
9) Digging stories directly from other social sites is taboo. Digg it from the source.
10) You need friends. An story written by J.D. Salinger will get buried if you aren't respected and don't have friends.
* * *
The other technique is to pay for it. Contact someone who's stories always go Popular and offer them a hefty fee to submit your story or video for you.
Article commissioned by the royal automotive kings at Dealer Website Design.
Special thanks to the Digg community and creators for putting together the highest quality social bookmarking site in the universe.
Social Bookmarking SEO
1) You need friends. Unless you are a respected Digg member, you can post a Pulitzer Prize winning piece, but without a few friends to Digg it with you to get it noticed, it will soon fall to the "under 10 Diggs hell" and lost forever.
2) Appealing to the 20-something crowd works, but it is no longer the only way to get Dugg.
3) Sex, drugs, and video games are not topics that will get Dugg easily anymore.
4) Humor works, but it has to be really funny.
5) You need friends. A video of an alien abduction will get buried if you don't get a boost of people to push it into the spotlight. Not a lot -- 5-15 friends are enough to get it noticed by the casual and hardcore diggers.
6) You must be FAST with national news. Constant, diligent monitoring of feeds is the only way to scoop a story.
7) Sometimes, scooping is not enough. You can Digg a story first, but if a "power-digger" posts the same story a few minutes later (and ignores the duplicate check), yours will get a few diggs, but not enough to make it.
8) Unknown blogs need a power-digger to get them popular.
9) Digging stories directly from other social sites is taboo. Digg it from the source.
10) You need friends. An story written by J.D. Salinger will get buried if you aren't respected and don't have friends.
* * *
The other technique is to pay for it. Contact someone who's stories always go Popular and offer them a hefty fee to submit your story or video for you.
Article commissioned by the royal automotive kings at Dealer Website Design.
Special thanks to the Digg community and creators for putting together the highest quality social bookmarking site in the universe.
Social Bookmarking SEO
Kamis, 25 Juli 2013
Social Bookmarking Profile: Shadows
What is it?
Social bookmarking community, with the last word stressed. It does't have nearly the benefits that can be achieved through Digg or some of the others, but it is more enjoyable and the conversations are engrossing.
Strengths
It is extremely well organized. The pages, groups, and profiles are interesting. There are 4 links that can be placed on the profile, plus more links can be added into the biography itself. The profile page can be made into a strong linking page with enough room for lots of content.
Weaknesses
It takes a while to get indexed often and even longer to get the links page itself indexed. You can put a ton of links on the link pages, but the ones on the profile, if it is updated regularly, are the ones that can have the most effect because the profile will be indexed more often and can gain a stronger relevance through content.
Nofollow
No nofollow yet. Until the spammers find it, it should stay that way for a while.
Conclusions
Shadow takes the mundane out of social bookmarking. There is a strong sense of internet community here, so there can be real fun in doing it. I suspect it also throws some small measure of traffic towards its sites, though nothing like going popular on Digg.
Here is my Shadow Profile.
Social Bookmarking for SEO
Social bookmarking community, with the last word stressed. It does't have nearly the benefits that can be achieved through Digg or some of the others, but it is more enjoyable and the conversations are engrossing.
Strengths
It is extremely well organized. The pages, groups, and profiles are interesting. There are 4 links that can be placed on the profile, plus more links can be added into the biography itself. The profile page can be made into a strong linking page with enough room for lots of content.
Weaknesses
It takes a while to get indexed often and even longer to get the links page itself indexed. You can put a ton of links on the link pages, but the ones on the profile, if it is updated regularly, are the ones that can have the most effect because the profile will be indexed more often and can gain a stronger relevance through content.
Nofollow
No nofollow yet. Until the spammers find it, it should stay that way for a while.
Conclusions
Shadow takes the mundane out of social bookmarking. There is a strong sense of internet community here, so there can be real fun in doing it. I suspect it also throws some small measure of traffic towards its sites, though nothing like going popular on Digg.
Here is my Shadow Profile.
Social Bookmarking for SEO
Senin, 22 Juli 2013
An Outside View -- Social Bookmarking Sites Rated
In my attempts to rate and classify the best bookmarking sites and ability to be used in search engine optimization, I was searching to see how my blog was ranking on the subject when I found another site that was similar.
Mine (of course) ranked higher for the term that I searched, but this is more of a generic, loosely focused site that delves in depth with one article on the ideas and concepts presented on this blog.
While I want to be known as the expert on the topic and a pioneer in the field, it never hurts to give credit to those who have also worked hard to determine the validity of this before it becomes more of a trend.
So, I will submit my first external link to a site with which I am in mild competition. Those versed in SEO will balk at this, as there are many reasons to now want to link to a "competitor", but after reading this article and others on the site, I felt it was definitely a resource for readers of this blog.
There is no shame in accepting that someone else is also doing a good job.
To read their article, please click HERE.
Social Bookmarking SEO
Mine (of course) ranked higher for the term that I searched, but this is more of a generic, loosely focused site that delves in depth with one article on the ideas and concepts presented on this blog.
While I want to be known as the expert on the topic and a pioneer in the field, it never hurts to give credit to those who have also worked hard to determine the validity of this before it becomes more of a trend.
So, I will submit my first external link to a site with which I am in mild competition. Those versed in SEO will balk at this, as there are many reasons to now want to link to a "competitor", but after reading this article and others on the site, I felt it was definitely a resource for readers of this blog.
There is no shame in accepting that someone else is also doing a good job.
To read their article, please click HERE.
Social Bookmarking SEO
Sabtu, 20 Juli 2013
Using Social Media for SEO: Time to Hedge Your Bets
Mark this one up under the category of "believe it or not".You see, this dinky little SEO blog that is a blip on nobody's radar has received some "insider information" that belongs on a higher quality blog. The problem is, I don't know how many people I want to know about.
Loyal readers (all 2 of you) and random finders of this blog, I am about to tell you something that is a semi-exclusive. It is semi- because I have seen it alluded to in previous months, but nothing definitive has been said about it until today.
Social media sites such as Digg, Reddit, Propeller, and Mixx have been excellent sources of link-juice for SEOs. The backlinks can be very powerful and the indexing abilities that they offer are unmatched. That is, until very soon.
An unnamed source for this insignificant blog gave information that reliably says what some have been saying for a while. The spam-ability of social media sites is coming to an end soon, at least from Google's perspective. They are working on ways to prevent the power of social media from being so influential in their search algorithm WITHOUT hurting what these sites offer in the way of relevant rankings.
In other words, Digging a story and getting just a couple of Diggs will no longer be as effective. To work, a story has to get a certain number of Diggs before it is counted, possibly before it is even indexed.
Reddit already does this to some extent by placing nofollow attributes on any submission with 1 or fewer points, but it appears that Google itself is working on a way to determine through custom means when a Digg submission is strong or not. Same holds true for other social media sites.
Here is a test: simple keyword, brand new website, nothing done to it yet. In the past, this automotive microsite would have been easy to optimize for the keyword "Raynham New Buick" but we contend that simply submitting it to Digg and a few others will not be enough to get it ranked quickly.
How they are going to do this -- I have no idea. Seems impossible, but then again, I am not the world's brightest. Google, on the other hand, has the world's brightest, and I'm sure they have it all figured out.
What does this mean to search engine optimization? It means that the good old days of submitting and going or using automated software are over. To get the benefit from social media sites, SEOs will actually have to (gulp) participate and build up (gulp) friends.
Again, believe it if you want. Don't if you don't. I just want this information out to the select few who read this blog. The others -- no worries. You'll find all of this out soon enough anyway.
* * *
Read more about social media optimization on this blog.
Digg to Make Digg Digg Again
There is Facebook. There is Pownce. There is Reddit.
And then there WAS Digg.
It was different. It was better.
There are millions of ways to socialize online.
There are hundreds of places to store pictures.
There are dozens of quality news sites.
None of them were like Digg, until Digg became like them.
This Digg is not good.
This Digg Sucks.
Bring Digg Back.
Digg to make Digg Digg again.
And then there WAS Digg.
It was different. It was better.
There are millions of ways to socialize online.
There are hundreds of places to store pictures.
There are dozens of quality news sites.
None of them were like Digg, until Digg became like them.
This Digg is not good.
This Digg Sucks.
Bring Digg Back.
Digg to make Digg Digg again.
Testing the New Digg System with Self-Promoting Articles
There won't be much here. This is, of course, by design. Just checking to see if another terrible headline with another batch of terrible descriptions leading to a story that doesn't say much will get dugg.
In the past, someone could expect to get a least 20-40 Diggs for meaningless stories if they were submitted by someone with an established group of friends and a high level of activity. The new Digg, which requires that upcoming stories must get clcked on to get Dugg, may eliminate the self-promoting, search engine optimization related submissions.
I have used this method to get a page of a website indexed quickly. For non-competitive keywords, I have actually gotten 1st page rankings in Google within hours for pages that were brand new -- never indexed.
This article is the tester. I will have a buddy submit it who is relatively strong at Digg (he's had several stories make it to the homepage, unlike me). We'll see if it goes anywhere.
And just for the pic factor, here is one so we won't be able to blame it on the lack of a picture:
Social Media Marketing
In the past, someone could expect to get a least 20-40 Diggs for meaningless stories if they were submitted by someone with an established group of friends and a high level of activity. The new Digg, which requires that upcoming stories must get clcked on to get Dugg, may eliminate the self-promoting, search engine optimization related submissions.
I have used this method to get a page of a website indexed quickly. For non-competitive keywords, I have actually gotten 1st page rankings in Google within hours for pages that were brand new -- never indexed.
This article is the tester. I will have a buddy submit it who is relatively strong at Digg (he's had several stories make it to the homepage, unlike me). We'll see if it goes anywhere.
And just for the pic factor, here is one so we won't be able to blame it on the lack of a picture:
Social Media Marketing
Jumat, 19 Juli 2013
Digg Becoming More about Photos than News
Photos have always been popular on Digg. Now, they are becoming more "Popular" as an increasing amount of users digg the sacred word pic normally written in parentheses to indicate 3 things:
1) It's probably funny
2) It won't take any time to get the full effect
3) It won't require any thought or reading
This screenshot of "Top 10 in All Topics" was taken shortly after midnight cst, 8-20-2007. It is clear that the key to not only going popular but also making the most of it after going popular is to add 5 characters to the headline, ( p i c )
With Google Universal Search starting to have effects on the results, we should start seeing an increase in Digg's power over the search engines.
Social Media Marketing
Social Bookmarking Profile: del.ico.us
What is it?
From the perspective of being a social bookmarking site the way it was originally supposed to work, del.icio.us is the best. Very simple to use, great plug-ins, and a wide variety of easy-to-integrate-and-import partner sites makes del.icio.us great for non-SEO surfers.
Strengths
Traffic to del.icio.us is one of the best. From a strictly social bookmarking perspective, the hotlist is a very common daily stop for millions of people. Getting to the front page, the "hotlist" means a burst in traffic beaten only by Digg.
The feeds that come from del.icio.us to other websites are extremely easy to use. Many social sites have an option to receive the feed, so tagging a site on del.icio.us is like tagging a site on several sites in one step. This is the best feature for del.icio.us.
Weaknesses
Very few, other than the one glaring one...
Nofollow
Many SEOs became tearful the day that del.icio.us implemented "nofollow" onto their links. The link itself, if not tagged by others, is pretty much worthless. Luckily, most of the sites that accept del.icio.us feeds do not have nofollow and the attribute does not follow the link when imported.
Conclusions
Next to digg, del.icio.us is the best site for SEO if you take into account the feeds and shared favorites. To many, it is actually better for this very reason.
Social Bookmarking SEO
From the perspective of being a social bookmarking site the way it was originally supposed to work, del.icio.us is the best. Very simple to use, great plug-ins, and a wide variety of easy-to-integrate-and-import partner sites makes del.icio.us great for non-SEO surfers.
Strengths
Traffic to del.icio.us is one of the best. From a strictly social bookmarking perspective, the hotlist is a very common daily stop for millions of people. Getting to the front page, the "hotlist" means a burst in traffic beaten only by Digg.
The feeds that come from del.icio.us to other websites are extremely easy to use. Many social sites have an option to receive the feed, so tagging a site on del.icio.us is like tagging a site on several sites in one step. This is the best feature for del.icio.us.
Weaknesses
Very few, other than the one glaring one...
Nofollow
Many SEOs became tearful the day that del.icio.us implemented "nofollow" onto their links. The link itself, if not tagged by others, is pretty much worthless. Luckily, most of the sites that accept del.icio.us feeds do not have nofollow and the attribute does not follow the link when imported.
Conclusions
Next to digg, del.icio.us is the best site for SEO if you take into account the feeds and shared favorites. To many, it is actually better for this very reason.
Social Bookmarking SEO
Selasa, 16 Juli 2013
Social Bookmarking Profile: Newsvine
For the intellectuals of the world, Newsvine is your Digg.
What is it?
Newsvine is a community of "Citizen Journalists" whose work rivals the mainstream news media sites. This group is not exclusive, but to have a successful "Vine" of stories and seeds, it is necessary to have an eye for news, a willingness to speak out, and a strong grasp of the English language.
Low quality work will never rise up the Vine.
Strengths
For high quality work, the rewards can be many. Because everyone gets their own sub-domain to post their work, it is possible to create a very strong stand-alone website with posts and seeds to others' work.
While it is strong at building high quality backlinks, the real benefit is the earnest traffic that can come from it. Though it won't shut down your servers, if you post something that is high-quality and thought-provoking, you can drive many people who can recognize greatness and may bookmark your site for future visits.
Unlike Digg, it is possible for a great story to work its way up the vine without having to build up a stock of friends to help it build momentum. Great stories rise of their own merits, regardless of the person who seeded or wrote the story.
With that said, longevity and having that stock of friends built up still helps.
The spam filters (i.e. self-policing Viners) are very sharp. This is great for someone who really wants to write and disastrous for spammers. A spammer can spend a lot of time and effort working their way up the vine, only to find that they were caught, deleted, and banned from the Vine forever.
Weaknesses
The competition is tight. Because so many of those who post articles are journalists with professional credentials and strength in their eloquence, it isn't easy to present the type of work that moves up quickly.
For those who are just looking for backlinks, this is not the place to go. It takes much more effort to get a story indexed and get a backlink than Digg, Furl, or some of the other "spammer friendly" websites.
Nofollow
Newsvine has no need for nofollow. Its very nature and the nature of its community does more to fight spam than a nofollow attribute could ever hope to achieve.
Conclusions
As a social bookmarking tool for SEO, Newsvine is not worth the expenditure of time and effort. For someone looking for good, quality stories and a community that rewards good, quality contributors, Newsvine is perfect.
Social Media Optimization
What is it?
Newsvine is a community of "Citizen Journalists" whose work rivals the mainstream news media sites. This group is not exclusive, but to have a successful "Vine" of stories and seeds, it is necessary to have an eye for news, a willingness to speak out, and a strong grasp of the English language.
Low quality work will never rise up the Vine.
Strengths
For high quality work, the rewards can be many. Because everyone gets their own sub-domain to post their work, it is possible to create a very strong stand-alone website with posts and seeds to others' work.
While it is strong at building high quality backlinks, the real benefit is the earnest traffic that can come from it. Though it won't shut down your servers, if you post something that is high-quality and thought-provoking, you can drive many people who can recognize greatness and may bookmark your site for future visits.
Unlike Digg, it is possible for a great story to work its way up the vine without having to build up a stock of friends to help it build momentum. Great stories rise of their own merits, regardless of the person who seeded or wrote the story.
With that said, longevity and having that stock of friends built up still helps.
The spam filters (i.e. self-policing Viners) are very sharp. This is great for someone who really wants to write and disastrous for spammers. A spammer can spend a lot of time and effort working their way up the vine, only to find that they were caught, deleted, and banned from the Vine forever.
Weaknesses
The competition is tight. Because so many of those who post articles are journalists with professional credentials and strength in their eloquence, it isn't easy to present the type of work that moves up quickly.
For those who are just looking for backlinks, this is not the place to go. It takes much more effort to get a story indexed and get a backlink than Digg, Furl, or some of the other "spammer friendly" websites.
Nofollow
Newsvine has no need for nofollow. Its very nature and the nature of its community does more to fight spam than a nofollow attribute could ever hope to achieve.
Conclusions
As a social bookmarking tool for SEO, Newsvine is not worth the expenditure of time and effort. For someone looking for good, quality stories and a community that rewards good, quality contributors, Newsvine is perfect.
Social Media Optimization
Senin, 15 Juli 2013
Social Bookmarking Profile: Digg
Digg is changing the world of news as we know it. If anyone is ever interested in what's hot in the world at that particular moment, just check out Digg. It's topics are wide ranging and they vary in scope from the war on terror to tips for cooking on the grill.
What is it?
Digg is the grandpappy of the social bookmarking sites. Started by Kevin Rose, it allows people to submit stories from pages on the internet. These submissions are placed in a constantly updated pool of stories for others to "Digg" (vote up) or "Sink" (vote down).
An algorithm looks at the Diggs and decides which ones are to go "Popular", or be placed on the coveted 1st page. Many servers have crashed by the exponential increase in traffic from making it to the front page of Digg.
Strengths
No other site has the instantaneous effect that Digg can have on a popular story. From a SMO point of view, it is the light at the end of the tunnel, as traffic is guaranteed. From an SEO point of view, the links can be strong when a Digg from a high PR/TR user is indexed at the right moment.
Getting Dugg well is a guarantee for indexing.
Weaknesses
It takes a lot of effort, Digging other people's stories, making friends, and luck to go popular. Above all else, it takes interesting stories, videos, or articles. Still, having the best written piece ever is no guarantee without some help from friends. If a story doesn't get Dugg quickly by a few people, within the first hour or so, it is doomed to sink to obscurity.
Some Diggers have a strong enough base of friends and reputation to post articles on about C-Span and go popular. This is a flaw in the system, but it also helps. It is possible for someone to go on, post a single story, and have it go popular. I've seen it happen. I've also heard about people winning the lottery, though I never seem to get close.
Nofollow
Digg has held strong and not adopted the dreaded nofollow attribute.
Conclusions
Anyone who wants to get into SMO must get into Digg. It's the Google of social bookmarking.
More about SEO can be found on Automotive SEO, a specialized blog about search engine optimization for car dealers.
Social Bookmarking
What is it?
Digg is the grandpappy of the social bookmarking sites. Started by Kevin Rose, it allows people to submit stories from pages on the internet. These submissions are placed in a constantly updated pool of stories for others to "Digg" (vote up) or "Sink" (vote down).
An algorithm looks at the Diggs and decides which ones are to go "Popular", or be placed on the coveted 1st page. Many servers have crashed by the exponential increase in traffic from making it to the front page of Digg.
Strengths
No other site has the instantaneous effect that Digg can have on a popular story. From a SMO point of view, it is the light at the end of the tunnel, as traffic is guaranteed. From an SEO point of view, the links can be strong when a Digg from a high PR/TR user is indexed at the right moment.
Getting Dugg well is a guarantee for indexing.
Weaknesses
It takes a lot of effort, Digging other people's stories, making friends, and luck to go popular. Above all else, it takes interesting stories, videos, or articles. Still, having the best written piece ever is no guarantee without some help from friends. If a story doesn't get Dugg quickly by a few people, within the first hour or so, it is doomed to sink to obscurity.
Some Diggers have a strong enough base of friends and reputation to post articles on about C-Span and go popular. This is a flaw in the system, but it also helps. It is possible for someone to go on, post a single story, and have it go popular. I've seen it happen. I've also heard about people winning the lottery, though I never seem to get close.
Nofollow
Digg has held strong and not adopted the dreaded nofollow attribute.
Conclusions
Anyone who wants to get into SMO must get into Digg. It's the Google of social bookmarking.
More about SEO can be found on Automotive SEO, a specialized blog about search engine optimization for car dealers.
Social Bookmarking
Minggu, 14 Juli 2013
Kevin Rose's First Digg that DID NOT Go Popular
It's official. Kevin Rose, the Digg Master, has submitted a story that did not make it to the Popular front page. His 285 submitted story, "XREP - Taser via Shotgun", was submitted on August 7th.
It has stalled at just over 100 Diggs and did not make it over the hump.
Proof positive, in case anybody doubted, that Digg is truly algorithm based without manual override.
The funny part is, that story will probably get more hits now than it would have had it gone popular. You have to admire the guy, not just for creating the most powerful social news network on the planet, but also for "keeping it real" in most situations and not abusing his fame and power. Unless...
Why would he have submitted this story? It doesn't seem to fit with his standard Digg-related or tech related-story submittals. Did he just find the story interesting, or was it one of my possible conspiracy theories?
1) He was paid. Lots. The company with the product or the website with the story (or both) sent him a large check with a url.
2) Someone close to him was kidnapped. The ransom was one crappy Digg submittal.
3) Blackmail. Someone found a deep, dark secret about Kevin and they forced him to submit the story in exchange for their silence.
4) Hackers. His account was hacked and he either hasn't noticed or he's keeping it quiet until there's a full FBI investigation.
5) Disinformation. The algorithm IS rigged and they wanted to ruin his perfect record just to prove it.
6) Stocks. Kevin bought a ton of stock in a company that manufactures the Taser XREP and he's trying to cash in.
7) Attacked. Someone hit Kevin with the XREP, knocking him unconsious. They had just enough time to submit the story, and since there's no way to unsubmit or correct errors like there should be (like with comments) he was unable to correct it and just hoped for the best.
Whatever happened, I give my full kudos and respect to Kevin Rose...
...but something seems fishy.
Social Media Marketing
It has stalled at just over 100 Diggs and did not make it over the hump.
Proof positive, in case anybody doubted, that Digg is truly algorithm based without manual override.
The funny part is, that story will probably get more hits now than it would have had it gone popular. You have to admire the guy, not just for creating the most powerful social news network on the planet, but also for "keeping it real" in most situations and not abusing his fame and power. Unless...
Why would he have submitted this story? It doesn't seem to fit with his standard Digg-related or tech related-story submittals. Did he just find the story interesting, or was it one of my possible conspiracy theories?
1) He was paid. Lots. The company with the product or the website with the story (or both) sent him a large check with a url.
2) Someone close to him was kidnapped. The ransom was one crappy Digg submittal.
3) Blackmail. Someone found a deep, dark secret about Kevin and they forced him to submit the story in exchange for their silence.
4) Hackers. His account was hacked and he either hasn't noticed or he's keeping it quiet until there's a full FBI investigation.
5) Disinformation. The algorithm IS rigged and they wanted to ruin his perfect record just to prove it.
6) Stocks. Kevin bought a ton of stock in a company that manufactures the Taser XREP and he's trying to cash in.
7) Attacked. Someone hit Kevin with the XREP, knocking him unconsious. They had just enough time to submit the story, and since there's no way to unsubmit or correct errors like there should be (like with comments) he was unable to correct it and just hoped for the best.
Whatever happened, I give my full kudos and respect to Kevin Rose...
...but something seems fishy.
Social Media Marketing
Sabtu, 13 Juli 2013
Web 2.0 Tool
Automating your social bookmarking is an important aspect to using the various SB sites for search engine optimization. While using social bookmarking is becoming a valid method to getting pages ranked, it can also be a long process, one that requires you to fill your browsers with buttons and links.
One tool, the Web 2.0 Toolbar, is an asset that every SEO should incorporate into their arsenal. While it doesn't truly automate the process, it does consolidate many of the top sites into one toolbar, saving room and time.
Many use OnlyWire. It's another tool that submits to 20 or so SB sites. Luckily, the Web 2.0 Toolbar includes OnlyWire in its toolbar.
It also includes:
Digg
del.icio.us
StumbleUpon
Spurl
Blink
Yahoo
Newsvine
Reddit
Ma.gnolia
TailRank
Blogmark
Shadow
Furl
Simpy
and Rawsugar
While some of these are duplicates from OnlyWire, it allows you to vary the anchor text more often. Pound for pound, it's the best free tool that I've found for social bookmarking.
Social Media Marketing
Automotive SEO
One tool, the Web 2.0 Toolbar, is an asset that every SEO should incorporate into their arsenal. While it doesn't truly automate the process, it does consolidate many of the top sites into one toolbar, saving room and time.
Many use OnlyWire. It's another tool that submits to 20 or so SB sites. Luckily, the Web 2.0 Toolbar includes OnlyWire in its toolbar.
It also includes:
Digg
del.icio.us
StumbleUpon
Spurl
Blink
Yahoo
Newsvine
Ma.gnolia
TailRank
Blogmark
Shadow
Furl
Simpy
and Rawsugar
While some of these are duplicates from OnlyWire, it allows you to vary the anchor text more often. Pound for pound, it's the best free tool that I've found for social bookmarking.
Social Media Marketing
Automotive SEO
Jumat, 12 Juli 2013
"I Support Bush" and 9 other reasons this won't make the Digg homepage
1) Bad title. It mentions a top 10 list and doesn't bash the Republican party in any way. Plus, it's too long and doesn't say [pic].
2) Nobody important in Digg visits this blog, so it will probably be submitted by a loser (or me if nobody submits it at all by tomorrow, which they probably won't).
3) It doesn't fit into any category other than "Offbeat News" but it's really not that offbeat and it's definitely not news.
4) The Ron Paul Online Army doesn't know my blog exists. If they did, they would spam it, so I prefer the anonymity.
5) It is posted on a free blog that was created a few months ago, so it would take 150 Diggs and 50 comments to get it past the Upcoming section.
6) I'm broke -- can't buy Diggs.
7) The story description will probably be really bad. In fact, they'll probably just cut and paste reason number 7 (if the digger reads that far down).
9) It will be buried as inaccurate since I skipped #8, thus, there aren't "9 other reasons this won't make the Digg homepage". (did that make sense?) Plus, there is a mispelling somewhere in this post.
10) The picture in the story is boring -- just a list of the top Diggers according to votemoojj.com.
Social Bookmarking Blog
2) Nobody important in Digg visits this blog, so it will probably be submitted by a loser (or me if nobody submits it at all by tomorrow, which they probably won't).
3) It doesn't fit into any category other than "Offbeat News" but it's really not that offbeat and it's definitely not news.
4) The Ron Paul Online Army doesn't know my blog exists. If they did, they would spam it, so I prefer the anonymity.
5) It is posted on a free blog that was created a few months ago, so it would take 150 Diggs and 50 comments to get it past the Upcoming section.
6) I'm broke -- can't buy Diggs.
7) The story description will probably be really bad. In fact, they'll probably just cut and paste reason number 7 (if the digger reads that far down).
9) It will be buried as inaccurate since I skipped #8, thus, there aren't "9 other reasons this won't make the Digg homepage". (did that make sense?) Plus, there is a mispelling somewhere in this post.
10) The picture in the story is boring -- just a list of the top Diggers according to votemoojj.com.
Social Bookmarking Blog
"I Support Bush" and 9 other reasons this won't make the Digg homepage
1) Bad title. It mentions a top 10 list and doesn't bash the Republican party in any way. Plus, it's too long and doesn't say [pic].
2) Nobody important in Digg visits this blog, so it will probably be submitted by a loser (or me if nobody submits it at all by tomorrow, which they probably won't).
3) It doesn't fit into any category other than "Offbeat News" but it's really not that offbeat and it's definitely not news.
4) The Ron Paul Online Army doesn't know my blog exists. If they did, they would spam it, so I prefer the anonymity.
5) It is posted on a free blog that was created a few months ago, so it would take 150 Diggs and 50 comments to get it past the Upcoming section.
6) I'm broke -- can't buy Diggs.
7) The story description will probably be really bad. In fact, they'll probably just cut and paste reason number 7 (if the digger reads that far down).
9) It will be buried as inaccurate since I skipped #8, thus, there aren't "9 other reasons this won't make the Digg homepage". (did that make sense?) Plus, there is a mispelling somewhere in this post.
10) The picture in the story is boring -- just a list of the top Diggers according to votemoojj.com.
Social Bookmarking Blog
2) Nobody important in Digg visits this blog, so it will probably be submitted by a loser (or me if nobody submits it at all by tomorrow, which they probably won't).
3) It doesn't fit into any category other than "Offbeat News" but it's really not that offbeat and it's definitely not news.
4) The Ron Paul Online Army doesn't know my blog exists. If they did, they would spam it, so I prefer the anonymity.
5) It is posted on a free blog that was created a few months ago, so it would take 150 Diggs and 50 comments to get it past the Upcoming section.
6) I'm broke -- can't buy Diggs.
7) The story description will probably be really bad. In fact, they'll probably just cut and paste reason number 7 (if the digger reads that far down).
9) It will be buried as inaccurate since I skipped #8, thus, there aren't "9 other reasons this won't make the Digg homepage". (did that make sense?) Plus, there is a mispelling somewhere in this post.
10) The picture in the story is boring -- just a list of the top Diggers according to votemoojj.com.
Social Bookmarking Blog
Kamis, 11 Juli 2013
Creating a Social Network for Links (oh, and networking)
MySpace. Facebook. LinkedIn.
Yesterday's news from an SEO point of view.
The use of redirection, no html in posting, nofollow, or whatever other methods that these and similar social networks are using is making them less valid for search engine optimization. They still draw some traffic depending on what you're using it for, but in reality, they don't help making your own websites rise in the rankings.
Social bookmarks are still currently strong, but it's time to to hedge bets and go somewhere between the blogs and the social bookmarking sites. It's time for personal social networks.
What is it? A personal social network is one that is created by an individual or company using Ning, Goingon, or one of the many emerging websites that offer the service. You create a site, formatting it as a blog, an RSS site, a commenting or forum site, or just about whatever you want from it.
You invite people or get found on its own merits. People can join, post photos, videos, articles, or whatever you want your people to be able to post.
I will show you Ning in this post. I created a few myself, but my focus is on Automotive Network. Searches for "Car Dealer Social Network" or "Auto Dealers Social Network" on Google will show that it is currently #1 as of the time of this post. The site itself has only been up for a couple of months.
Through the blog posts, through the editable text boxes, a good SEO can really create some strong, relevant links on a separate server that are under the website owner's control. It's a brilliant method from the perspective that it serves two purposes -- you can create the links with ideal anchor text and you can find like-minded people who can become partners, collaborators, contributors, or even customers.
Car dealers like Toyota Portland and Glendale Nissan will be able to connect with their customers and connections in return by building their own social networks.
Any business, automotive or not, will be able to have their own website that can rank well for their brand name (if optimized) and push down any negative blogs or reviews that also show up for the company name.
Of course, there is a cost. Time. From a financial perspective, it's perfect. It's free.
SEO with Social Media
Yesterday's news from an SEO point of view.
The use of redirection, no html in posting, nofollow, or whatever other methods that these and similar social networks are using is making them less valid for search engine optimization. They still draw some traffic depending on what you're using it for, but in reality, they don't help making your own websites rise in the rankings.
Social bookmarks are still currently strong, but it's time to to hedge bets and go somewhere between the blogs and the social bookmarking sites. It's time for personal social networks.
What is it? A personal social network is one that is created by an individual or company using Ning, Goingon, or one of the many emerging websites that offer the service. You create a site, formatting it as a blog, an RSS site, a commenting or forum site, or just about whatever you want from it.
You invite people or get found on its own merits. People can join, post photos, videos, articles, or whatever you want your people to be able to post.
I will show you Ning in this post. I created a few myself, but my focus is on Automotive Network. Searches for "Car Dealer Social Network" or "Auto Dealers Social Network" on Google will show that it is currently #1 as of the time of this post. The site itself has only been up for a couple of months.
Through the blog posts, through the editable text boxes, a good SEO can really create some strong, relevant links on a separate server that are under the website owner's control. It's a brilliant method from the perspective that it serves two purposes -- you can create the links with ideal anchor text and you can find like-minded people who can become partners, collaborators, contributors, or even customers.
Car dealers like Toyota Portland and Glendale Nissan will be able to connect with their customers and connections in return by building their own social networks.
Any business, automotive or not, will be able to have their own website that can rank well for their brand name (if optimized) and push down any negative blogs or reviews that also show up for the company name.
Of course, there is a cost. Time. From a financial perspective, it's perfect. It's free.
SEO with Social Media
Case Study: Digg vs. Copyblogger
Have you always dreamed about getting on Digg’s front page? Well, perhaps you should dream of being featured on an authority blog on your niche, instead. People have discussed widely the fact that traffic from social bookmarking sites is “peculiar,” but a couple of weeks ago I was able to track down the numbers.
read more | digg story
Social Media Marketing
read more | digg story
Social Media Marketing
Rabu, 10 Juli 2013
Power to the Diggers: How Nofollow Hurts Social Bookmarkers
In an effort to fight comment spam -- a tactic used by Search Engine Optimizers to build link popularity for their websites -- Google established the "nofollow" tag. It eliminates the "juice" that a link gives to its website. Spammers can post hundreds of comments on dozens of websites and receive no benefit for its search rankings.
Over the last several months, several social bookmarking sites such as del.icio.us and reddit have adopted this same technique in an effort to keep spammers from populating their website with a ton of junk. The thought is that SEOs will stop using the service and that only those who really want to post interesting things that they "found" will be able to have an impact.
It doesn't work and here's why:
1) The social media optimization boom has made spamming even more useful than it ever was for straight SEO. The services normally offer easy to install and use buttons, so there is no wasting time.
2) Many SEOs don't even check for nofollow, either because they believe what many of the forums are saying about how nofollow is a myth, or out of sheer ignorance.
3) SEO spammers need multiple sites from which to link, not multiple links on a site. Once they have placed their link, they move on to the next website. Eliminating the occasional 1 tag is nowhere near the epidemic of social media optimization, where build a friends network and creating multiple accounts has SMOs systematically tagging each page of their sites over a long period of time and voting for their friends in hopes of a recipricol vote on their own.
Now, this all seems fine, but why would a standard non-SEO, non-SMO care about any of this? They do not care about placement, though most like to see their stories make it to the front page of their favorite bookmarking site.
The dilemma lies in credit. Many people find something interesting and want to share it. If they share something that others like, it goes popular.
Everyone has heard of the tremendous instant boost in website traffic when it makes it to the front page. Wouldn't it be nice to also bestow some of this "glory" for future people to see through the search engines? Once a website leaves the front page, things go back to normal for its traffic. If the link juice were also applied, as it is with Digg, Furl, and Listible, then people's vote would be more than just on that website. It would count across the net through its effects on search engines.
I am a fan of nofollow. True SEOs don't need to spam forums and blog comments to get their websites ranked. Still, I do believe that all social bookmarking sites should remove nofollow and keep up with the times.
Social Optimization
Over the last several months, several social bookmarking sites such as del.icio.us and reddit have adopted this same technique in an effort to keep spammers from populating their website with a ton of junk. The thought is that SEOs will stop using the service and that only those who really want to post interesting things that they "found" will be able to have an impact.
It doesn't work and here's why:
1) The social media optimization boom has made spamming even more useful than it ever was for straight SEO. The services normally offer easy to install and use buttons, so there is no wasting time.
2) Many SEOs don't even check for nofollow, either because they believe what many of the forums are saying about how nofollow is a myth, or out of sheer ignorance.
3) SEO spammers need multiple sites from which to link, not multiple links on a site. Once they have placed their link, they move on to the next website. Eliminating the occasional 1 tag is nowhere near the epidemic of social media optimization, where build a friends network and creating multiple accounts has SMOs systematically tagging each page of their sites over a long period of time and voting for their friends in hopes of a recipricol vote on their own.
Now, this all seems fine, but why would a standard non-SEO, non-SMO care about any of this? They do not care about placement, though most like to see their stories make it to the front page of their favorite bookmarking site.
The dilemma lies in credit. Many people find something interesting and want to share it. If they share something that others like, it goes popular.
Everyone has heard of the tremendous instant boost in website traffic when it makes it to the front page. Wouldn't it be nice to also bestow some of this "glory" for future people to see through the search engines? Once a website leaves the front page, things go back to normal for its traffic. If the link juice were also applied, as it is with Digg, Furl, and Listible, then people's vote would be more than just on that website. It would count across the net through its effects on search engines.
I am a fan of nofollow. True SEOs don't need to spam forums and blog comments to get their websites ranked. Still, I do believe that all social bookmarking sites should remove nofollow and keep up with the times.
Social Optimization
Minggu, 07 Juli 2013
Social Bookmarking and Blogging for Automotive
There seems to be a trend in the automotive industry that is gearing dealers towards moving their search engine efforts to blogs. Why? Because it works, has been for a year and now auto dealers, who are always a little behind on the technology aspect of marketing, are just catching on.
Websites like BlogProAutomotive are helping to spread the word about how blogging for car dealers is not just a fad, but also an important aspect of automotive SEO. The market is thinning and the competition is growing, so dealers need everything they can get to make their dealership stay afloat.
Social Bookmarking, the topic of this particular blog, is another area that auto dealers cannot afford to let slip. With sites like Digg, Ratepoint, Furl, Simpy, and del.icio.us offering quick and easy ways to make bookmarks, they fit into the common dealership mentality of "if it's simple, do it." Even smaller SB sites like 9Rules, Reddit, and Newsvine offer ways to market a dealership's services and products.
The real difficult comes in the idea of no being welcome. Most of these sites pride themselves on keeping relevant and only posting what people really want. Who wants to click on something they find on Digg, only to be taken to a car dealer homepage?
This is why blogging for dealerships is the best way. The automotive industry, in general, is not ready for social bookmarking. Not to be offensive, but they just don't have anything to offer people beyond their products. Blogs, unlike social bookmarking, allow people to post what they want. The explosion over the last couple of years of MySpace, Facebook, and Flickr make it possible for good search engine optimizers to make a difference without getting involved in "tricky" methods.
Social bookmarking is the fad that's here to stay in search engine optimization. Auto dealers need to focus on blogs instead of SB for now. This shouldn't be a problem until they start to catch on to SB sometime early next year.
Social Bookmarking Optimization
Websites like BlogProAutomotive are helping to spread the word about how blogging for car dealers is not just a fad, but also an important aspect of automotive SEO. The market is thinning and the competition is growing, so dealers need everything they can get to make their dealership stay afloat.
Social Bookmarking, the topic of this particular blog, is another area that auto dealers cannot afford to let slip. With sites like Digg, Ratepoint, Furl, Simpy, and del.icio.us offering quick and easy ways to make bookmarks, they fit into the common dealership mentality of "if it's simple, do it." Even smaller SB sites like 9Rules, Reddit, and Newsvine offer ways to market a dealership's services and products.
The real difficult comes in the idea of no being welcome. Most of these sites pride themselves on keeping relevant and only posting what people really want. Who wants to click on something they find on Digg, only to be taken to a car dealer homepage?
This is why blogging for dealerships is the best way. The automotive industry, in general, is not ready for social bookmarking. Not to be offensive, but they just don't have anything to offer people beyond their products. Blogs, unlike social bookmarking, allow people to post what they want. The explosion over the last couple of years of MySpace, Facebook, and Flickr make it possible for good search engine optimizers to make a difference without getting involved in "tricky" methods.
Social bookmarking is the fad that's here to stay in search engine optimization. Auto dealers need to focus on blogs instead of SB for now. This shouldn't be a problem until they start to catch on to SB sometime early next year.
Social Bookmarking Optimization
Sabtu, 06 Juli 2013
Online Marketing: Digging the Competition
This is a terrible, nasty, devious, evil technique that I am ashamed to even post. I am compelled because someone, I’m sure, already has posted it and others will follow. That doesn’t make it right, but at least it justifies my intentions in my own mind and makes me feel better about myself.
Digg your competors. No, not their websites. Most companies have someone who has had a bad personal experience in their dealings. The internet, which is often a place for people to vent publicly, likely has a documented incident that they do not want read by many.
Even better, if you can find a news report about them that portrays them in a bad light, you want that up there.
Best possible scenario, there is a court document out there that truly is “dirt” against them.
Find these stories, pages, documents, whatever. Research them and see how old they are. Brand new posts are often not the best, as they do not have enough history in Google to do well. Try to find something that is not too old that it no longer applies, but that is old enough to have been indexed and perhaps even linked to from other sites.
Digg it. Furl it. StumbleUpon it. Reddit, del.icio.us, simpy – all fair game. The key is to make the title of the Digg or tag or seed the name of the company. You will have a hard time getting to the top spot if they optimize their website at all, but you may get on the front page, even as high as number 2.
Man, it’s dirty. Really, really filthy as a technique, but if I didn’t post it, someone else would have. Heck, I’m sure it’s been posted a hundred times. At least, that’s what I keep telling myself so I can sleep at night.
Social Media Optimization
Digg your competors. No, not their websites. Most companies have someone who has had a bad personal experience in their dealings. The internet, which is often a place for people to vent publicly, likely has a documented incident that they do not want read by many.
Even better, if you can find a news report about them that portrays them in a bad light, you want that up there.
Best possible scenario, there is a court document out there that truly is “dirt” against them.
Find these stories, pages, documents, whatever. Research them and see how old they are. Brand new posts are often not the best, as they do not have enough history in Google to do well. Try to find something that is not too old that it no longer applies, but that is old enough to have been indexed and perhaps even linked to from other sites.
Digg it. Furl it. StumbleUpon it. Reddit, del.icio.us, simpy – all fair game. The key is to make the title of the Digg or tag or seed the name of the company. You will have a hard time getting to the top spot if they optimize their website at all, but you may get on the front page, even as high as number 2.
Man, it’s dirty. Really, really filthy as a technique, but if I didn’t post it, someone else would have. Heck, I’m sure it’s been posted a hundred times. At least, that’s what I keep telling myself so I can sleep at night.
Social Media Optimization
Kamis, 04 Juli 2013
Social Media Marketing from SES San Jose: Report
With Search Engine Strategies San Jose over and the posts starting to roll in about it, there was one in particular that seemed to stand out above the rest. One of the articles that I read from the blog rang true for the same reasons that this blog exists: social media marketing is absolutely effective.What is it? Why do businesses need it? Those are great questions, and "What is Social Media Marketing" delves deep into the idea.
"The flexibility of social media is perhaps what draws companies of all sizes. For car dealers, social media has the ability to address a local demographic, but social media is truly without borders, allowing marketers to communicate with a global audience if required."It is in the flexibility and the tremendous results that social media marketing has its strongest advantages over traditional marketing and even over other forms of Internet marketing. Businesses of any size have the opportunity to reach areas that they normally couldn't before.
For businesses that only serve a local area, city, or state, social media marketing offers a way to pool the combined marketing powers of the global Internet to focus a spotlight on local businesses. By being positioned strongly on one or multiple local areas through a focus from the whole world, it is possible to build up branding, credibility, and stature that is normally only reserved for large companies.
We will be exploring and posting more on this blog regarding social media marketing and will report back with tips, tactics, and tales of success and failure.
Image via Widgetaday.com
Back for More SEO with Social Bookmarking
For a while last year, this was my primary blog. Once I started getting into Wordpress and publishing on my own domains, this one just sort of fell off.
I'm here to say that, "I'm back!" It's not as dramatic as when Michael Jordan said those words on his way to three more National Championships, but this announcement probably falls just below. Maybe not.
Either way, please feel free to come back here again soon. As the weeks go by, I should be able to dedicate at least one or two blog posts a week to this, so keep the feeds rolling!
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Read more about Social Bookmarking for SEO on this blog.
I'm here to say that, "I'm back!" It's not as dramatic as when Michael Jordan said those words on his way to three more National Championships, but this announcement probably falls just below. Maybe not.
Either way, please feel free to come back here again soon. As the weeks go by, I should be able to dedicate at least one or two blog posts a week to this, so keep the feeds rolling!
* * *
Read more about Social Bookmarking for SEO on this blog.
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